.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in venture capital annually, have increased virtually $360 million so far this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That stagnation is because of market concentration, enhanced regulatory tensions, and also economic uncertainties.ADWEEK consulted with 5 VCs who continue to buy adtech providers, regardless of these obstacles, regarding what they are searching for and what they steer clear of. Maybe unsurprisingly, these financiers are targeting opportunities in privacy-focused modern technologies and industry-specific areas like connected television.